Uro Veneer World: ₹100+ Cr Veneer Retail Unified on One Platform

The Challenge

Uro Veneer World, a leading retailer of premium veneer and decorative wood products catering to architects, interior designers, contractors, and high-end residential customers, was operating on a mix of legacy systems, spreadsheets, and manual processes.

Veneer retail is fundamentally different from standard SKU-based retail. Each veneer batch has natural variations in grain and shade, and customers typically require consistent batches in specific quantities. If a batch is left with a few unusable pieces, it becomes difficult to sell, making accurate inventory tracking and allocation business-critical.

Key challenges included:

• Complex Veneer Inventory Management - Inventory needed tracking at Batch, Group, and Size levels. Leftover pieces from batches often became dead stock with no intelligent allocation to ensure full-batch consumption.

• Fragmented Systems - A legacy custom-built system for operations, purchases managed manually through Excel, largely manual finance entries, and CRM, sales, stock, and finance were not connected.

• Manual Finance & Reconciliation - Sales and receipts were not automatically reflected in accounts, high dependency on manual journal entries, increased risk of errors and reconciliation delays.

• Slow Sales Response Time - Sales team relied on back-office teams for stock confirmation, no quick way to verify batch availability during customer interactions, room-wise selection was cumbersome.

• Purchase Planning Disconnect - Purchase decisions not linked to sales demand, inventory allocation only happened after manual intervention, resulting in confusion and delays.

The Solution

SixOrbit implemented a comprehensive ERP solution specifically designed for veneer retail:

1. Veneer-Specific Workflow Design
• Custom workflows to manage veneer stock at Batch, Group, and Size levels
• Controls implemented to avoid improper batch mixing
• Improved visibility of usable vs leftover veneer quantities

2. End-to-End Process Integration
All critical business processes connected into a single system:
• CRM & Influencer Management – tracking architects, designers, and influencers
• Sales Operations – quotations, orders, and room-wise selection
• Veneer Inventory – batch-wise and size-wise stock visibility
• Finance – automated accounting entries
• Bank Integration – e-collection and automatic receipt posting

3. QR-Code Enabled Inventory
• All veneer items are now QR coded
• Sales executives can scan items using mobile apps
• Instant batch-wise availability checking
• Answer customer queries on the spot

4. Mobile-First Sales Experience
• Salesmen use SixOrbit mobile apps for stock lookup
• Room-wise selection for customers
• Faster quotation and order confirmation

5. Demand-Driven Purchase Management
• Purchase process fully integrated with sales demand
• Items auto-allocated as soon as they reach warehouse
• Clear visibility of demand vs supply

6. Automated Finance & Bank Integration
• Manual finance entries eliminated
• Bank e-collection automatically posts receipt entries
• Faster reconciliation and improved financial accuracy

Implementation

Go-Live Timeline:
• Go-Live: 2 months
• Stabilization & Adjustment Period: 4 months

The adjustment period was expected and necessary due to the introduction of new, structured workflows specifically designed for veneer retail within SixOrbit.

Key Implementation Highlights:
• Custom workflows created to manage veneer stock at batch, group, and size levels
• Controls implemented to avoid improper batch mixing
• Improved visibility of usable vs leftover veneer quantities
• All critical business processes connected into a single system

The Results